What B2B marketers need to know for 2024: Part 1

Join senior marketers from WiPro, Croud, Nasuni as we look forward to the trends shaping marketing next year

The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?

In this special end of year webinar, watch Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.

Watch as we discuss:

  1. Getting back to brand with a bang
  2. The rise of personalised marketing and ML/AI-driven interactions
  3. Embracing storytelling to generate demand


  • David Keene, European CMO, WiPro
  • Mackenzie LeBert, Manager, Customer marketing, Nasuni
  • Sophie Wooller Dent, COO, Croud
  • Tom Watts, Creative Director, Branded content, Raconteur