Brand awareness
Do your potential customers know who you are and what you stand for? What are the messages behind your GTM proposition? And how are you going to execute it?
Do your potential customers know who you are and what you stand for? What are the messages behind your GTM proposition? And how are you going to execute it?
Building a recognised, trusted brand has never been tougher, making it hard to start conversations and stand out from the competition. In an increasingly crowded marketplace, consumers are exposed to a vast amount of information, making it more difficult for companies to be seen.
To achieve cut-through, brands need to give their customers something their competitors are not. It’s not enough to tell people who you are; you need to tell them why you exist, and how you can make their business more successful. Great brand awareness campaigns build not only recognition and familiarity, but also trust and relationships.
Whilst producing great content is half the battle, what use is good content if you can’t get it in front of the right people. Even more pertinent, how do you prove whether you have or not? 46% of marketers struggle with measuring the impact of brand awareness campaigns (Kantar Millward Brown), highlighting the need to work with a partner who can help track attribution throughout the campaign.
We start every brand awareness partnership by asking our clients three questions: