Lead generation

Are your leads providing enough return on investment? Are you struggling to identify when your leads are at the “right” stage of the buying process?

About

Businesses typically spend 10-30% of their marketing budget on lead generation, but struggle to prove ROI. Every day brands and their competitors are fighting over the same leads and not focusing on the creative and data-driven ways they can seek new, engaged and high-converting prospects.

Generating enough leads for your business is only half the battle. The modern marketer needs to focus on lead quality and lead intent to stand a chance of conversion. By sharing the right stories with the right people at the right time, Raconteur guarantees a quality, meaningful interaction with your intended audience; we won’t hand over a list of random prospects, but MQL/SQLs generated to accelerate business-critical conversations.

High-quality and progressive thought leadership are at the heart of our lead generation campaigns, meaning your prospects receive a genuine value exchange in return for their data. With our deep industry knowledge and collaborative model, we have delivered more than 10,000 leads to some of the worlds best-known B2B brands.

Methodology

methodologyLeadGen

Understand your ideal prospect: We want to know exactly who matters to you; from ABM to TAL, repeat customers to lookalike audiences, the first step is to find out who you want to reach.

Understand your audience: We will match your ideal prospect target through: Company size, Geography, Job title/function, Industry & any specific ABM targets you may have. We will only consider leads that match your exact criteria as qualified leads.

Now we understand your lead criteria, we need to understand your leads themselves. What are they interested in, what challenges do they face, how can your brand help? To ensure an engaged lead, we need to look beyond targeting criteria.

Genuine thought leadership: Once we understand your targets, we will work with you to produce a bespoke content solution that will position you as a true thought leader in the space.

Bespoke promotion campaign: Your ideal prospects can be found in different places, both online and offline. With demand generation beginning to replace standard one-touch lead generation, it’s essential that we work with our partners to build a bespoke promotional strategy that ensures your thought leadership reaches your targets at the right time, in the right environment.

Lead handover: All leads generated by Raconteur will be fully GDPR compliant and submitted to you for review through a secure sharing platform.

Why Raconteur

At Raconteur we understand that the world of lead generation is ever evolving. It’s no longer enough to produce a great piece of thought leadership, in the same way it’s no longer enough to have a simple target account list.

By combining increased targeting capabilities focused around ABM and lookalike audiences with live intent modelling, we’re able to ensure that we get your brand in front of the ideal prospects at the ideal time; when they’re most likely to be interested in the services you offer. Not all leads are created equal, and neither are all marketing services agencies.