Why high-quality B2B content marketing is a necessity for your customers.
And your bottom line.
B2B marketing has never been louder – but audiences have never cared less. A recent report from the Chartered Management Institute states that only 29% of B2B marketers rate their content marketing efforts as very or extremely effective. That means 71% of content marketing efforts, and 71% of content marketing budgets, are being wasted.
Marketers are under pressure. CEOs are demanding results and sales teams are crying out for leads. In response, marketers have defaulted to a simple equation: more content = more leads = more revenue.
The result? A flood of low-value, forgettable content, reducing content marketing to a mere tick-box exercise.
The Value Dividend, from Raconteur, aims to stem the tide. It’s our manifesto for mastering content marketing and making the most of marketers’ budgets.
Download our guide now and discover how to ensure your content marketing pays the value dividend!
- Why some content wins and some fails
- How to build trust with your audience
- The role of AI and attribution
- Expert advice from Raconteur experts on messaging, insights, presentation, accessibility, context and targeting
Want to see how your content stacks up?
Test your content against Raconteur’s IMPACT Assessment. Our framework helps B2B marketers understand the strengths and weaknesses of their content-marketing strategy, with a scoring system that allows marketers to identify where they need to up their game.
Are you a ‘noise-maker’, an ‘industry icon’, or somewhere in between?