Thought leadership

Do you want to engage a wider audience with your expertise? Are you struggling to produce the right content and thought leadership to do this? Or failing to have the desired impact?

About

Building a recognised, trusted brand has never been tougher, making it hard to start conversations and stand out from the competition. In an increasingly crowded marketplace, consumers are exposed to a vast amount of information, making it more difficult for companies to be seen.rnrnTo achieve cut-through, brands need to give their customers something their competitors are not. It’s not enough to tell people who you are; you need to tell them why you exist, and how you can make their business more successful. Great brand awareness campaigns build not only recognition and familiarity, but also trust and relationships.rnrnWhilst producing great content is half the battle, what use is good content if you can’t get it in front of the right people. Even more pertinent, how do you prove whether you have or not? 46% of marketers struggle with measuring the impact of brand awareness campaigns (Kantar Millward Brown), highlighting the need to work with a partner who can help track attribution throughout the campaign.

Methodology

Successful thought leadership relies on an unwavering commitment to understanding your audience. It is only by knowing your audience’s challenges, pain points and frustrations can you provide them with the expert opinion and commentary that will elevate your brand to the position of a thought leader.

Raconteur’s first step with any thought leadership therefore is to delve deep into a client’s industry and the challenges consumers face navigating it. From there, a list of potential topics our partners could ‘own’ will be drawn up and discussed; how competitive are they; are they challenges that are evolving; is there enough to say?

Only once those audience challenges have been identified and analysed can we begin the process of producing content that will help shape your brand to be a genuine thought leader that understands its customers and the challenges they face.

Why Raconteur

Great content is nothing without a valuable audience to read it. By combining increased targeting capabilities focused around ABM and lookalike audiences with Raconteur’s senior decision-making audience, we’re able to ensure that we get your brand in front of your ideal prospects at the ideal time.

At Raconteur, we understand the business world and how it is changing. Through incisive journalism, we help leaders make better decisions and lead more effectively in a volatile world. Our audience chooses Raconteur because our journalism stands out from the rest, and we work in tandem with our partners to produce bespoke content solutions that make sure they’re positioned as true thought leaders.