Brand awareness

Do your potential customers know who you are and what you stand for? What are the messages behind your GTM proposition? And how are you going to execute it?

About

Building a recognised, trusted brand has never been tougher, making it hard to start conversations and stand out from the competition. In an increasingly crowded marketplace, consumers are exposed to a vast amount of information, making it more difficult for companies to be seen.

To achieve cut-through, brands need to give their customers something their competitors are not. It’s not enough to tell people who you are; you need to tell them why you exist, and how you can make their business more successful. Great brand awareness campaigns build not only recognition and familiarity, but also trust and relationships.

Whilst producing great content is half the battle, what use is good content if you can’t get it in front of the right people. Even more pertinent, how do you prove whether you have or not? 46% of marketers struggle with measuring the impact of brand awareness campaigns (Kantar Millward Brown), highlighting the need to work with a partner who can help track attribution throughout the campaign.

Methodology

We start every brand awareness partnership by asking our clients three questions:

What do you want to be known for?
Who do you want to be known to?
What does success look like for you?

Why Raconteur

At Raconteur, we know how to make brands stand out. We’ve been working with the biggest brands in B2B for over a decade, producing high quality, data-led content that forges memorable connections with readers. We also know how to measure it, how to prove ROI for you and your business. Extensive campaign tracking, brand uplift and intent reporting helps marketers to show the impact their content is having, and ensures the right steps are then taken as we move your target customers further down the funnel.