Although the macroeconomic environment is gradually improving, the reality is that business leaders must be prepared to do more with less in 2024. Businesses must focus on areas that combine maximum opportunity with minimal disruption to ensure sustainable growth in the year ahead.
Watch as we discuss:
- The cost of doing business: identifying opportunities for growth even with limited budgets
- Innovating for efficiency: using AI and other digital technologies to cut costs
- Building a resilient workforce: getting the most out of the talent you have
Speakers:
- Ahmed Badr, Chief Operating Officer, GoCardless
- Amanda Rajkumar, Board-Level HR Practitioner
- Prajval Dsilva, Head of special projects, Allica Bank
- Fran Cassidy, Managing Editor, Raconteur
Join senior marketers from Payhawk, Onsi and alan. agency as we look forward to the trends shaping marketing next year
The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?
In this special end of year webinar, watch Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.
Watch as we discuss:
- The reprioritisation of customer experience
- Navigating tech-driven creative stagnation
Speakers:
- Maisie Richardson, UK Marketing director, Payhawk
- Anna Tankel, Senior growth manager, Onsi
- Benedict Buckland, MD & Chief strategy officer, alan. agency
- Tom Watts, Creative Director, Branded content, Raconteur
Join senior marketers from WiPro, Croud, Nasuni as we look forward to the trends shaping marketing next year
The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?
In this special end of year webinar, watch Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.
Watch as we discuss:
- Getting back to brand with a bang
- The rise of personalised marketing and ML/AI-driven interactions
- Embracing storytelling to generate demand
Speakers:
- David Keene, European CMO, WiPro
- Mackenzie LeBert, Manager, Customer marketing, Nasuni
- Sophie Wooller Dent, COO, Croud
- Tom Watts, Creative Director, Branded content, Raconteur