Klear, the all-in-one influencer marketing platform, came to Raconteur with a clear brief: to help establish them as a leading voice in the competitive influencer marketing space.
By helping to position Klear as the go-to destination for CMOs and marketing directors interested in influencer marketing, we’d help them build credible authority with Raconteur’s audience of senior decision-makers.
Influencer marketing is playing an increasingly important role in the marketing mix, empowering firms to access and engage with consumers in an authentic and genuine manner. Despite it being a staple element in marketers’ strategies, doing it well can be a challenge.
We wanted to help Klear become the go-to destination for CMOs and marketing directors to learn how to be successful at influencer marketing. To do so Raconteur worked closely with Klear to design, build, launch and promote a content hub dedicated to influencer marketing: the Influencer Success Hub.
The hub smashed preconceptions on influencer marketing. Our content highlighted the value of using real-time insights, analytics and data when selecting your brand ambassador, and demonstrated the ways in which businesses can reap significant benefits. It also took a practical slant, advising marketers on how to build a successful campaign; how to choose an influencer; how to integrate tools like ChatGPT and how to stay on top of essential trends.
Over the course of 11 in-depth pieces of content, combining a variety of formats from editorial to data-visualisation, Raconteur helped position Klear as the expert on all things influencer marketing.
My experience working with the Raconteur team was extremely positive.
The team was very communicative and delivered above and beyond on what I was hoping for with the partnership.
We were in a period of experimentation when we decided to work with Raconteur.
We took a chance on Raconteur, and was pleasantly surprised on how accommodating the Raconteur team was.
They addressed all of our questions and concerns with great detail and confidence, with the reporting and performance KPIs to back it up.
Their teams work as a unit! I felt very taken care of and prioritised. Everyone took part in the conversation, and understood our needs fully.
Communication was a huge differentiator — their team was on top of everything every step of the way, and had very quick turnaround times.
We never waited for Raconteur to get back to us, if anything we were slower to respond 🙂
We wanted to gain brand awareness and reach a new audience that was elusive to us on our existing channels.
Leveraging Raconteur’s readership, we were able to reach new companies and job titles that are highly coveted by our team.
Definitely!
Elise Yu, Global Marketing Manager, Klear
(Raconteur) teams work as a unit! I felt very taken care of and prioritized. Everyone took part in the conversation, and understood our needs fully.
Elise Yu, Global Marketing Manager, Klear
Communication was a huge differentiator — their team was on top of everything every step of the way, and had very quick turnaround times.
We never waited for Raconteur to get back to us, if anything we were slower to respond 🙂
