What we did
Influencer marketing is playing an increasingly important role in the marketing mix, empowering firms to access and engage with consumers in an authentic and genuine manner. Despite it being a staple element in marketers’ strategies, doing it well can be a challenge.
We wanted to help Klear become the go-to destination for CMOs and marketing directors to learn how to be successful at influencer marketing. To do so Raconteur worked closely with Klear to design, build, launch and promote a content hub dedicated to influencer marketing: the Influencer Success Hub.
The hub smashed preconceptions on influencer marketing. Our content highlighted the value of using real-time insights, analytics and data when selecting your brand ambassador, and demonstrated the ways in which businesses can reap significant benefits. It also took a practical slant, advising marketers on how to build a successful campaign; how to choose an influencer; how to integrate tools like ChatGPT and how to stay on top of essential trends.
Over the course of 11 in-depth pieces of content, combining a variety of formats from editorial to data-visualisation, Raconteur helped position Klear as the expert on all things influencer marketing.
View Hub