AMS needed to drive leads and opportunities for their solutions within the renewable energy market in The Nordics region. Raconteur created a multi-touch campaign that provided AMS facetime with senior executives, positioning them as a thought leader in the industry and yielding long-term commercial opportunities with their target accounts.
The biggest challenge for AMS was generating high-quality, senior-level leads within their target geographies. To overcome this challenge two objectives needed supporting; firstly – driving Senior level connections amongst their target accounts, and secondly – driving MQL’s amongst their target verticals for AMS to nurture and extract valuable insights from.
As a result of the campaign, AMS were able to deliver on two objectives. Objective one was to create connections and commercial relationships with Senior Executives from their target accounts, and objective two was to drive MQL’s within their target verticals. The insights report was received so well by internal stakeholders, that it has formed a key part of their own lead-generation campaigns.
Commercially, AMS now has long-term opportunities with 2 companies that attended the roundtable, valuable client and industry insights extracted from the roundtable and report, as well as senior-level connections with the remaining attending companies.
We chose to work with Raconteur because they were an established business media brand, and could give us access to a very targeted group of companies/people in the geographies we were looking for.
AMS – Senior B2B Marketing Manager
We were very impressed by the senior guests Raconteur was able to attract to the roundtables, and the quality of the Insights Report Raconteur created.
We managed to have follow-up conversations with all of the guests that attended the roundtable, and now have long-term strategic opportunities with two companies that attended.
We’re now launching our second campaign with Raconteur, and have plans to discuss a longer term partnership in 2024.
