Advertorial in Raconteur’s Employee Experience report for The Times - with 50 MQL’s
Actual Experience, a mid-sized tech brand, responsible for building ‘work from anywhere’ eco-systems, wanted to increase its brand awareness. They were keen to be associated with credible content and build a targeted lead generation campaign.
What we did
Raconteur commissioned a tier-one freelance journalist to work with the client on a bespoke piece of content that would sit within a Special Report to be published in The Times to generate brand awareness and credibility. The content was also hosted on raconteur.net where it was used for lead generation with a target audience. All MQL’s were verified against the target audience criteria before being handed over to the client.