Delivering a purposeful message to an engaged audience
We start every branded content partnership by asking our clients two questions: what are you trying to say and whom do you want to say it to? From there, the in-house journalists, designers and project managers in our commercial content team will work with you to form the best strategy to achieve your goals.
Our branded content formats – from data-led treatments to deep-dive online reports – can be used independently or in tandem for a multifaceted campaign. A five-part editorial series may support a large-scale thought leadership campaign, for instance, while a thought provoking advertorial may best serve as a launch pad for a more substantial project.
Great content is nothing without a valuable audience to read it. We will put your content in front of the right people. And we’ll provide you with all the demographic data – both first and third party – that you’ll need to prove the ROI.